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Vision and Objectives


The aim of the Red Meat Industry is to provide sought-after red meat products at affordable prices taking into account the local consumer preferences, international standards and the conservation of the environment. The specific aim of the RMRD SA and its Project Committee is to co-ordinate and fund research projects.

Focus areas for research across the total spectrum of sectors which are involved in the Red Meat Industry have been identified and within Research Focus areas, outcomes or projects are prioritised.